Alyssa Cedela serves as the operational and marketing leader for the Hirsch Zavaglia Group, acting as a key liaison for client relationships. She works closely with the team’s Financial Advisors to deliver a high standard of service and personalized client care. As a licensed advisor holding the Series 7 and Series 66 registrations, Alyssa is deeply involved in identifying and implementing the right solutions for each client. She began her career with Baird in 2021 and is committed to creating an efficient, seamless, and enjoyable experience for everyone she works with.
Prior to entering the financial services industry, Alyssa spent nearly a decade with Marriott International at the Vinoy Resort & Golf Club, where she built a successful career in Spa, Recreation, and Events. Her role included overseeing operations, leading teams, and coordinating with partners to execute clients’ visions.
Outside of work, Alyssa enjoys aerial dance classes, vintage shopping, and interior decorating. She can often be found strolling the Riverwalk and Vinoy Park with her husband, Nick, and their sons, Niko and Luca.